I used to have a favorite
shampoo that I used for years. The problem was that I never did know what the
name of it was. All I remembered when I ran out was the shape and color of the
bottle it came in. So when the marketing geniuses at that shampoo company
decided it needed a new look and put it in a different bottle, I couldn't find
my shampoo on the store shelf. For years I tried to find that shampoo, trying a
different one each time I ran out. I finally gave up. I now use No More Tears, baby shampoo. It's not
likely I'll forget that product.
I thought about that shampoo
yesterday evening, when I was at Target to buy some trash bags. I have a
favorite bag that they sell at Target. It has flaps instead of that stupid red
plastic tie thingy. I tie off two corners of the flaps and it fits perfectly in
the kitchen garbage bin. The problem is that Target changed the package. It
used to be in a yellow box, but I couldn't find it anymore in a yellow box. In
fact there were no yellow boxes on the trash bag shelf, and after literally
dismantling the entire shelf looking for my bags, I found that they are now in
a purple box. Assholes. That is a dirty trick to play on old farts like me. I know
that young folks have not developed any brand loyalty yet and are more likely
to be attracted to a shiny new thing, so the manufacturers put old products
into glossy new boxes. They then try to convince the kids that something is
new, when it is not. It was probably first put on the market when Edison came
out with light bulbs. So that's why it's better that I send Mark to the store
to find things for me. He's like a buffer between me and the manufacturers.
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